New Sun guard Jacy Sheldon announced that she was the latest WNBA player to have plans for a signature shoe deal.

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

The "Pearl" Nike A'One was revealed at NBA All-Star Weekend. Check our Sneakers news for more upcoming releases and breaking ...

Huge crowds packed the Moscone Center in Friday as NBA Crossover opened its doors to basketball fans gearing up for All-Star Weekend.

Bam Adebayo gave the first in-game glimpse of A'ja Wilson's Nike shoe during the Miami Heat vs Brooklyn Nets matchup.

Register with The Athletic and follow our NBA beat reporters for the latest news and analysis. Trade season is officially over after a flurry of deals on deadline day, headlined by De'Andre Hunter ...

A'ja Wilson Reflects on Big 2024 on New Year 22 Sep 29, 2024; Brooklyn, New York, USA; Las Vegas Aces center A’ja Wilson (22) looks to pass the ball during game one of the 2024 WNBA Semi-finals ...

Wilson Sporting Goods Co. has announced the latest release ... First debuted as a prototype during the 2023 AT&T NBA Dunk Contest, the ball has been highly sought after with very limited ...

The collection is a collaboration with Reebok and Wilson Sporting Goods, and consists of apparel, a basketball and a limited-edition vinyl record. First up is a limited-edition “White Iverson ...

A'ja Wilson's first signature shoe has been unveiled by Nike ahead of its release this spring. Nike released images of the A'One sneaker with the "Pink ...

At a Monday press conference, Gary Mayor Eddie Melton announced the creation of a new 13-member advisory body tasked with helping the city meet the needs of its seniors. The Age-Friendly Advisory ...

While the sports world turns its eyes toward New Orleans, and the NBA will be focused on the trade deadline (Thursday), the games just keep on rolling — and there are some good ones this week. For ...