Williams Arena could have a new name for next year’s basketball season. In an April 3 press release, the University of ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

The basketball capital of the world was rocking Sunday afternoon. When Paige Bueckers came out of the national championship game at Amelie Arena in Tampa – with her first NCAA title well in hand – and ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 on ...

A naming-rights deal would help shrink the financial gap, but not bridge it by itself. For example, 3M, the Fortune 500 giant ...

The Gophers athletics department is exploring a potential naming-rights deal for Williams Arena, and the U will partner with Independent Sports & Entertainment in the process, the school said ...

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As college sports no longer operate under the guise of amateurism, the Gophers should honor the past and let the 1997 Final Four banner hang from the Williams Arena rafters. (Marlin Levison/The ...

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.

The University of Minnesota is putting a piece of Williams Arena up for sale: its name. Gopher Athletics announced Thursday it has partnered with Independent Sports & Entertainment in search of a ...