Following these steps can help you get a clear idea of the branding that is best for your business. When working with founders, this process can take a lot of back and forth, but it is worth it in ...

Before I explain why they matter, it’s important to clarify what I mean by an exact-match domain, as the term has been used in a few different ways over the years.

This is exactly why you should use the following four methods of discovery as a guide to ensure that you pick a domain name that will make, and not break, your business. 1. Searching for extensions ...

A strong domain name provides great value to a business. So it is important to get it right and think about the long term value, as opposed to just following what competitors or other businesses ...