We rate Deckers as a narrow moat company based on a brand intangible asset. Our moat rating is based on the brand strength of Ugg (51% of fiscal 2025 sales) and Hoka (45%). They have powered the firm ...

Deckers, the parent company behind both brands, just reported its best-ever first quarter, with Hoka sales up nearly 20% and Ugg climbing close behind at 19%. Altogether, the company pulled in nearly ...