We rate Deckers as a narrow moat company based on a brand intangible asset. Our moat rating is based on the brand strength of Ugg (51% of fiscal 2025 sales) and Hoka (45%). They have powered the firm ...

I’ve gotten two pairs of Ugg slippers in the last year alone. One for inside. One for outside. And I’m not the only one. Deckers, the parent company behind both brands, just reported its best-ever ...