Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
Yahoo Finance20d
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit with Deckers, which owns the Ugg trademark and brand, has “made it hard” to share the company’s story and ...
Townsville Bulletin18d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.
Retail Detail17d
Ugg has to change name after losing legal battle
Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...
Couriermail20d
Iconic Aussie brand forced to change its name
Deckers Outdoor Corporation owns the trademarks for Ugg in more than 25 countries, including the United States. As a result, the brand will now be known as Since 74 in all countries outside of ...
Townsville Bulletin20d
Iconic Aussie brand forced to change its name
It said American shoppers knew UGG as a brand name — rather than a generic term like Aussies. The lawsuit began in 2016 after Deckers Outdoor Corporation took Australian Leather, which owns UGG ...