A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

I'm always on the lookout for under-the-radar products that might be a good value. Here's a behind-the-scenes look at how headphone makers do their thing.

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...

Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

A new book charts how the discipline transcended humble origins and turned into something more ambitious, and more conflicted ...

Results-focused web design boosts SEO, speeds up load times, improves the user experience and drives conversions for real ...

The 7-Eleven logo meaning back then isn’t much different from what it is today, but it has undergone some updates since the ’50s.