A court has rejected Entain PLC’s attempt to block a brand registration of an Italian competitor, Sportbet. Sportbet is ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Global Online Entertainment Market is valued at approximately USD 284.8 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 15% over the forecast period 2024-2032. The ...

Kambi has secured a win in Europe via an extended partnership with JVP Group, operator of the JACKS.NL online sportsbook.

Others — such as Blogger and Squarespace — require only your Google Analytics web property ID or account number, a string of numbers prefixed with the letter G that identifies your website.

The repository is a sample on how to implement Google Analytics 4 and Google Universal Analytics in static web site. The main idea of Google Analytics 4 is to generate a report with page views in ...

On apps, the device ID is the app-instance ID. • Google Signals: The Analytics collects the data from users who are signed into their Google accounts and who allow sharing information.

In your Google Analytics 4 property, set up a custom parameter named “ampHost” to track where the AMP page is served. Relaunch your AMP pages for the changes to take effect.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps ...