Meta Pixel and Yandex Metrica are analytics scripts designed to help advertisers measure the effectiveness of their campaigns ...

Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...

In a bold play to redefine how real estate is discovered on a global scale, World Property Markets -- a portfolio company of ...

Google's update to the Recipe Schema documentation adds clearer guidance about how images affect rich results and organic ...

Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which ...

First, you start by setting marketing objectives for each campaign Then, you identify and name the KPIs that you will be using to monitor the success of the campaign, based on your objectives Even ...

Adopt new web analytics tools to understand customers better and gain ... With SegMetrics, you can optimize: Ad Performance. Stop relying on Google and Facebook’s short attribution windows and bad ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Help security teams effectively manage complex threats with built-in security orchestration, automation, and response (SOAR), user entity and behavior analytics (UEBA) and threat intelligence. Catch ...