This story was written by David Kaplan. AOL (NYSE: TWX) is tweaking its website strategy yet again. As the company struggles with the slowdown in display ad activity, AOL is giving its web ...

Working as a member of various Web teams for more than a decade now has taught me that the most effective approach is to work with other Web experts who sub-specialize in content strategy, visual ...

It’s the second day of Mobile World Congress in Barcelona. No can can ignore the fact that the main topic of conversation revolves around apps and more apps everywhere. Every year, there’s ...

It’s 2024, so you know by now how important it is to have a web analytical measurement strategy in place. You must have set aside your time and resources aside for other internet marketing ...

An effective website or extended digital platform is at the center of most digital strategies, as it allows a business to connect with its customers in a consistent and effective manner ...

This massive undertaking was not only a new content strategy and look for Drexel's homepage, core website, and news center, but it also came with a major software update and migration of this content ...

There are various ways you can market your website, which we will get into. Every company should have a marketing strategy designed to increase the traffic to its website. The internet is a vast ...

Instead, the company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible. (CBS's new chief Internet ...

Best of all, procurement projects involve the same strategies as fully Web-enabled supply chains but on a much smaller, more controllable level. Campbell began by examining the specifications for ...