A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

But the truth is—as with a visual logo—the real power of a sonic mark comes via the familiarity that only repeated exposure can create. Veritonic publishes an annual Audio Logo Index ...

Because of the Spartan logo’s strong historical identification with the university’s varsity sports teams, its primary use is for materials related to athletics. In certain instances, however, the ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and ...