The impact of the massive spending bill President Donald Trump signed into law on Independence Day is expected to filter down ...

Certara's financials are strong, with stable cash flow, a healthy balance sheet. Read here to know why we recommend a buy ...

Yunus also emphasised the importance of providing equal opportunities for all, regardless of gender, as a cornerstone for building a prosperous Bangladesh. He noted that his interim government, formed ...

The impact of the massive spending bill President Donald Trump signed into law on Independence Day is expected to filter down ...

Many middle-class and wealthy families will see some benefits from the new legislation. But programs that help low-income ...

Highlighting that the year 2023-24 proved to be yet another dynamic and bustling period for the broadcasting and cable services industry, the Telecom Regulatory Authority of India (Trai) stated ...

Furthermore, the user of a shared device at a given time might not align with the initial socio-demographic segment, amplifying the risk of inaccuracies, particularly with older data.

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its aggregated patterns and neat categorisations?

Demographic segmentation includes age, gender, income, education and family size. Geographic segmentation considers location, climate and population density.