Let’s look at the most popular ones below. Demographic segmentation groups customers according to shared characteristics, such as gender, age, marital status, educational level, occupation ...

Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa. This is where customers are targeted based on shared traits. Age, race, gender, marital ...

Demographic segmentation breaks down the market into different categories. This allows you to create selling points for various market segments, making your marketing more powerful. Families come ...

Marketing professionals approach each segment with specific and often different marketing and advertising, but only after they fully understand the needs, lifestyles, demographics, and personality ...

Prominent market researchers have argued that segmentation based on consumer buying patterns is far more accurate at predicting future purchasing behavior than demographics like age, gender ...

Asos is a leading European e-commerce player in fashion and cosmetics focusing on the 20-something-year-old demographic segment and specifically strong in its UK home market. Historically ...