In order to grow profitably, your business needs a properly instituted Customer Relationship Management (CRM) program or you risk losing both existing customers and new opportunities. 1. It gives you ...

they may not input the kind of demographic data that is essential to the program’s success. One Fortune 500 company is on its fourth try at a CRM implementation, because it did not do a good job ...

5) Measure more than 1 to 1. To quantify CRM’s incremental value, compare sales of a control group of customers that don’t receive your program with those who do. Also track word of mouth ...

This means businesses that choose to adopt a CRM program often must change from a product or production orientation to a marketing or customer-centric orientation. Getting all functional ...

These include welcome emails, post-purchase follow-ups, re-engagement campaigns for inactive customers and loyalty program updates. For example, a merchant might use a CRM system to automatically ...

Back in 2002 — the Dark Ages, by tech standards — customer relationship management was white-hot. Siebel Systems had just hit its peak at 45 percent market share and Salesforce.com (which ...

Redtail, acquired last year by Orion Advisor Technology, ranks as the most popular CRM program among advisors, according to a recent Advisor Software Survey conducted by T3 and Inside Information.