UTM tags, or Urchin Tracking Module tags, are snippets of code appended to the end of a URL that provide additional information about the link’s source, medium, campaign name, and other ...

The Trump administration has imposed unprecedented sanctions on four ICC judges in response to the arrest warrant for Israeli PM Netanyahu.

Source: Asaf Nadler It tracks how CPW varies across market cycles, regions, campaign strategies, and audience segments. Premium markets cost more to reach crypto users during downturns Nadler said ...

In this episode of the Readiness Report, Redi takes a hard look at Elon Musk’s explosive comments about South Africa — and the controversy surrounding the government’s reported efforts to lure ...

Search Engine Land » PPC » Google sunsets Maximum CPV strategy for Video View campaigns Share Google Ads will make significant changes to Video View Campaigns starting in April. Google is ...

AI Max for Search is a new campaign setting launching in Search campaigns that expands keyword matching, improves creative, and enhances controls and reporting. Brands can keep control with brand ...

Develop campaigns that consider various stages of the buyer journey, from interest to decision-making, for highly relevant interactions. The line between social media and e-commerce is blurring ...

More than 30 tech companies have pitched A.I. tools to political campaigns for November’s election. The campaigns have been wary. By Sheera Frenkel Sheera Frenkel, who reported from San ...

No one likes to deliver bad news to their boss. But that’s exactly what I had to do when a project I’d been working on wasn’t delivering the results we expected. I’d been a big advocate ...