UTM tags, or Urchin Tracking Module tags, are snippets of code appended to the end of a URL that provide additional information about the link’s source, medium, campaign name, and other ...

and targeted marketing channel are also the source of headaches for those who buy OOH with 84% of those surveyed saying they struggle primarily with determining the right medium, but also with ...

As analysts pick apart the election results, one thing seems certain: Podcast appearances have become a necessary part of presidential campaign strategy ... recent years. A medium that used ...

Develop campaigns that consider various stages of the buyer journey, from interest to decision-making, for highly relevant interactions. The line between social media and e-commerce is blurring ...