Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.

Semantic HTML allows a publisher or SEO to make it clear what part of the content is the actual article. The <article> element can be nested within the <main> element (but not the other way around).

Valid HTML isn’t a ranking factor, but it will help prevent technical issues affecting SEO and potentially lessen your accessibility work. I’m a huge fan of the W3C Validator . It depends.

Creating and maintaining a strong SEO strategy can help ensure that a brand is being seen by the right audiences, and it’s a cost-effective method to drive traffic, leads and sales.

These backlink articles are what we call in SEO “do follow” links, meaning search engines will index the content. Indexed content helps websites rank for what they wish to be found for online.

SEO mistake #5: Using HTML instead of CSS The problem: Everything on your site is HTML. You love HTML and can’t get enough of it. The solution: If your site design is in HTML, you’re committing a ...

Technical SEO is the process of optimizing the technical aspects of a website to improve its search engine rankings. It involves making changes to a website's architecture, coding, and other technical ...

Yet, for all that, I spend a lot of time talking people out of SEO. The reality is, until you’ve got about $50,000 a year to invest in it, you’re probably not going to get the result you want ...