At its core, the meaning of search engine optimization (SEO) is increasing your website’s visibility in the organic search results of major search engines.

Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.

Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key ...

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user ...

Semantic HTML allows a publisher or SEO to make it clear what part of the content is the actual article. The <article> element can be nested within the <main> element (but not the other way around).

How SEO affects search engine rankings. Search engines like Google and Bing are website aggregators — this means that when you search for something using them, they give you hundreds of results ...

Valid HTML isn’t a ranking factor, but it will help prevent technical issues affecting SEO and potentially lessen your accessibility work. I’m a huge fan of the W3C Validator . It depends.

Creating and maintaining a strong SEO strategy can help ensure that a brand is being seen by the right audiences, and it’s a cost-effective method to drive traffic, leads and sales.

These backlink articles are what we call in SEO “do follow” links, meaning search engines will index the content. Indexed content helps websites rank for what they wish to be found for online.