Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

To undermine tourism means many things. Tourism is not a business alone. It comprises sensitive depiction of the cultural moorings of the people and their ecosystems. What differentiates tourism ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

Market segmentation is the process of dividing consumers ... Many clothing manufacturers target teenage girls with their trendy new fashion lines, including jeans, blouses and other apparel.

The Veeva Commercial Summit 2025 highlighted the latest innovations connecting sales, marketing and medical — including Veeva AI.

Hi-Target, a Chinese high-precision positioning enterprise and manufacturer of high-end GNSS equipment, and GMV, a global technology group specializing in advanced navigation solutions, have ...

Enrich first-party data to avoid fragmentation: Many brands are investing in first-party data strategies. But in APAC, ...

According to the latest research report on the Philippines Colour Cosmetics Market by Report Ocean, there is a notable increase in growth opportunities projected for the forthcoming years. This ...