We are experiencing a shift in how we think about ai data in the world of research and analytics. While automation and ...

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad ...

what the criteria is for good qualitative research and why stakeholder preference studies should incorporate qualitative methods. They also discuss patient experience data, how it can be collected ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of ...

Data usage was once dismissed by swim coaches, but is now guiding decisions and taking the sport into the future.

Embarking on a PhD journey is often likened to navigating a sea of uncertainties and self-doubt (Woolston, 2021). However, my research on wellbeing with preschool children has been ...

appreciate how qualitative research can be used to address particular randomised ... "Enjoyed the interactive sessions especially (grant writing and applying methods to case examples). I thought the ...

Metabolism and obesity are the focus of a major research initiative by the University of Gothenburg and AstraZeneca, with the ...

If you’re a sucker for a black and white filter, think again, as new research shows colour images are preferred by most ...

A couple of weeks ago, I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for teaching and workshops. Today I’m shifting the focus to ...