In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

Perplexity AI, the fast-rising search startup backed by Jeff Bezos, Nvidia and SoftBank, just launched its first web browser.

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.