E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

The authors compare the leap to AI to using a search engine to help you plan a vacation to an AI agent that can actually book ...

Partnership creates geographic advantages aligned with SMA’s strategic growth plan while diversifying the distribution of ...

California Attorney General Rob Bonta is pushing back against a federal proposal that aims to roll back fair housing ...

One of the main risks associated with credit cards is running up high APR charges. When you remove that risk, it might be ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

If you're a captive agent and you've been thinking about going independent, you're not alone. Many agents in the business ...

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

EMKAO Foods, the winner of the 2025 Binghamton Business Plan Competition, is a cacao company focusing on supporting small ...