Ready to reinvigorate your marketing? First, you need a plan. In this article, I’ll outline how to create a marketing plan for your business.

Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

A marketing strategy may help a company build brand awareness and gain a competitive edge over its rivals.

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

How to Write an Executive Summary for a Marketing Plan An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's ...

A financial plan is a comprehensive strategy outlining your current financial situation and actionable steps necessary to achieve short-term and long-term goals.