One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

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Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Tom Goodwin believes marketing has lost its way and that many of the ‘modern’ lessons are taking us backward. Here, he ...

The Seychelles Tourism Department has officially convened its first-ever Marketing Subcommittee, marking a significant step towards deeper collaboration between the public and private sectors.

Global Growth Insights Global Organic Pet Food Market size is estimated at USD 23.04 Billion in 2025, set to expand to USD 58.8 Billion by ...

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Where marketing relies on data driven decisions and omnichannel access, the demand for automation keeps campaigns agile, ...