Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these ...

More Resources on Segmentation Practices Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis Five Segmentation Gaffes (And How to Avoid Them) How to Use ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The Indonesian recommerce market is set for a 13.3% annual growth rate, reaching $2.15 billion by 2025. With a CAGR of 11.3% ...

I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.