Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The Indonesian recommerce market is set for a 13.3% annual growth rate, reaching $2.15 billion by 2025. With a CAGR of 11.3% ...

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

As the beverage, pharmaceutical, and personal care industries expand globally, bottle dividers are playing a central role in ...

New Integration Delivers Real-Time Fan Insights and AI-Powered Segmentation to Drive Growth in the Rapidly Expanding Creator ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published ...