Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday.. Consumers can say goodbye to the (already somewhat ...

Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read Kraft Mac & Cheese, and the logo will be updated.

Wednesday’s announcement, meanwhile, is far from Kraft’s first foray into rebranding. Upon its debut in 1937, Kraft’s boxed macaroni and cheese product — then called Kraft Dinner — was ...

Kraft Heinz and Van Leeuwen collaborated on a limited-edition Kraft Macaroni and Cheese-flavored ice cream, available for the first time today (National Macaroni and Cheese Day). We try to ...

Kraft Macaroni and Cheese, a kitchen household staple for 85 years, is getting a name change. Kraft Foods announced Wednesday it is shortening the name to “Kraft Mac & Cheese.” Why?

Kraft Heinz Co. said Wednesday it's changing the name of its Kraft Macaroni and Cheese comfort food, as well as its logo and the blue box, ...

What is Kraft’s iconic boxed mac & cheese without the cheese? It’s Kraft Heinz’s newest product: plant-based Kraft NotMac&Cheese. The boxed plant-based product comes in Original and White ...

Kraft NotMac&Cheese is the first non-dairy mac and cheese from Kraft in the 85 years since the product was first released. The boxes, which start rolling out late November into early 2024, ...

— Victoria Lee, Kraft Mac & Cheese brand manager There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world ...

What to Know. Van Leeuwen Ice Cream and Kraft Macaroni and Cheese offered a free scoop of Mac and Cheese flavored ice cream at Union Square in honor of National Macaroni and Cheese Day.

Kraft Macaroni and Cheese, a kitchen household staple for 85 years, is getting a name change. Kraft Foods announced Wednesday it is shortening the name to “Kraft Mac & Cheese.” Why? “The ...