Advanced analytics comes with a high upfront cost, and agencies’ budgets aren’t unlimited. ... Google is a large data set filter with search terms, but most of the time more research is needed to find ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets.What might not ...

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you .

Google Analytics: Offers insights into website traffic, user behavior and campaign performance, allowing businesses to optimize their online presence. ...

Google is leaning hard into a whole new segment of Google Analytics 4 called “events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

The Office of Personnel Management and other agencies planning advanced analytics pilots must partner with vendors to tailor solutions to their specific mission needs.. OPM revealed that it is ...

Such business intelligence tools have typically required companies to copy data from various sources into a central repository that serves as their single source of truth for any ensuing analyses.

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find ...