Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Build Personas but Stay Flexible I created detailed personas covering demographics ... This approach involves careful ...

GameStop Corp.’s GME collectibles segment stood out as the strongest performer in the first quarter of fiscal 2025, highlighting growing consumer engagement beyond traditional gaming products. Net ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...