The first thing in building any E-commerce app is creating the underlying database to support it. As much as possible, you should try to build your application code and business logic into your ...

Ecommerce platforms like Magento, Shopify, and others provide the backend, technical integration that powers these sites, but the information on the site is stored in a separate database that is not a ...

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct ...

Many marketers today were brought up in the world of database marketing. They built databases that house customer data that can be used to gain insight into purchase behavior, and drive campaigns ...

In the fiercely competitive world of e-commerce, achieving substantial cost ... improved the process for updating Aurora PostgreSQL, a database service crucial for major retailers across the ...