A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is ...

A CRM system keeps your customer contact details updated, tracks your customer interactions, and manages your accounts. By equipping your business with this data, you can improve customer ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

These enhancements, innovations, and outlooks are a welcome sight to those of us who advise businesses on the value of data and how and where to leverage it for competitive advantage. So how, ...

In today’s hyper-connected world, data has become the lifeblood of modern businesses. Whether you’re a small e-ecommerce shop ...

CRM software, for example, whether a cloud CRM platform or on-premise, will contain a large amount of sensitive data - the kind that threat actors are always trying to get their hands on.