MCo Beauty has launched in Superdrug in the UK so we decided to try out the viral products including dupes for Milk Makeup, Charlotte Tilbury and Kosas.

The beauty world is constantly evolving, but many women over a certain age find themselves holding onto makeup and style ...

Looking for the best Brow Powders? Look no further! We have created a comprehensive buyer's guide with all the information you need to make an informed purchase.

Here's the most expensive product Shahzada used to create Tung's look. It's a $14 tubing mascara that lifts and lengthens lashes while giving them a glossy finish. The formula contains multiple waxes ...

When Dua Lipa walks into a room or appears on your screen, her eyes do the talking before she says a word. Smoky, bold, ...

Skin needs to be nourished, so make sure you adjust your skincare accordingly, but makeup should be light and juicy. Avoid ...

Maya and I had so much fun exploring different styles of drag makeup in this video. We created a baby drag makeup look that's low key and was done quickly. The video showcases various talented ...

Products that survived Niagara Falls - Against TLC’s advice, Abha Shah went chasing waterfalls - and tested the beauty heroes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Other memorable public information films from the 70s and 80s included ‘Green Cross Code’, featuring David Prowse, who would ...

Whether she’s performing on a festival stage or hitting the red carpet, Rita Ora never plays it safe when it comes to beauty. From bold liners to glowing skin, the pop star’s glam is always on point ...

We tapped makeup artists to identify the best Glossier products that enhance the your-skin-but-better, minimalist, clean-girl makeup looks.