Perhaps more to the point, and where the discussion of big data comes in, is that the key to social media interactions between people is that it leaves knowledge behind for others to find and reuse.

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Big data is undoubtedly going to be a major point of focus in the coming years. Big data and social media are a match made in heaven for companies but what does that mean for the average consumer?

It is also an excellent tool for evaluating your competitors and their use of social media. Using big data can help marketers understand trends and consumers’ behavior, allowing them to create social ...

I write about the broad intersection of data and society. Social media datasets have become one of the dominant “big data” sources in the social sciences due to their widespread availability ...

Big data comes from many sources, including social media, sensors, digital photos, business transactions and more. Unlike typical databases, the sheer size of big data makes it challenging to ...

Big Data comes from a multitude of sources including social media platforms, mobile devices, sensors, and Internet of Things (IoT) devices. As a result, companies and organizations can gather ...

For the non-tech execs out there, big data refers to the volumes of complex structured and unstructured datasets extracted from various digital sources like social media, online transactions ...

The most important fundamental concept to grasp, perhaps, in understanding Big Data’s impact on social media marketing strategies is that social media is part of big data. That is, social media ...