The latest IPA Bellwether report identifies a further decline in market research, even as overall marketing spend is on the rise. Market research budgets contracted by 2.9% in Q2, with 15.7% of ...

However, research is only as good as the data that ... with subjects like mental health, family dynamics, or social justice issues, numbers might not tell the full story. Qualitative research ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter ... When qualitative research is used properly, it tells ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling ... How many potential customers does this represent? Qualitative Composition ...

Early on, easy-to-digest metrics like ROI and the number of qualified ... online content and other growth marketing tactics. Qualitative data sources, such as comments on social posts and surveys ...

Many social scientists use qualitative analysis in their research, and it is especially prominent among anthropologists and sociologists. Qualitative analysis may sound almost like "listening to ...

‘In our design workshop, we asked groups to draw what they would like their Dementia Hub to look like ... the data ('the researcher') is collecting interpreting it subjectively. Those are accepted ...