It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

In fact, violet (along with the rest of the colors in a naturally occurring rainbow) has something purple ... a sunburn knows violet wavelengths are real, as the Sun’s ultraviolet (UV) radiation ...

The playroom features each color of the rainbow painted in horizontal stripes along the walls, as well as a big pink alcove — "And pink. There needs to be pink," Juno told her father ...

Thursday, April 3rd, is National Find a Rainbow Day. Hawai'i, the "Rainbow Capitol of the World," is known for its vibrant Ānuenue (rainbows), but climate change threatens their future. A ...

“The rainbow colors are the symbol of the solidarity of ... In the case, a South Korean living in Japan sued her employer, an Osaka-based real estate company, for distributing materials within ...

Disney’s conservation efforts aren’t limited to its parks. For years, Disney has helped monitor and protect sea turtles near ...