Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Thursday, April 3rd, is National Find a Rainbow Day. Hawai'i, the "Rainbow Capitol of the World," is known for its vibrant Ānuenue (rainbows), but climate change threatens their future. A ...