News

Marketing Dive56m
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...
Restaurant Dive34m
Wendy’s replaces outgoing US president
Pete Suerken, CEO and president of Wendy’s independent purchasing cooperative, will succeed long-time executive Abigail Pringle on Aug. 15.