(CNN) -- You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting women forever,” said Lesya ...

Follow CBSPHILLY Facebook Twitter. PHILADELPHIA (CBS) - Welch's wants you to know grape juice isn't just for kids -- it's a manly drink. The company launched a new ad campaign, depicting burly men ...

You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice is for men now. 1 weather alerts 1 closings/delays. Watch Now. 1 weather alerts 1 closings/delays. Menu. Search site. Watch Now. Close x. News. Positively Hampton Roads ...

“The antioxidants in Welch’s Concord grape juice aren’t just antioxidant,” a narrator says in one ad, as a man pours out a pint of grape juice. “Welch’s antioxidants track down those ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice.

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...