Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to ...

When your site has a logical information architecture and internal link structure, search engines can efficiently locate all your content and build an accurate picture of your site’s purpose. 2 ...

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes ...