Avinash Kaushik is the Analytics Evangelist for Google, co-founder of Market Motive and author of inspiring books like Web Analytics 2.0 and Web Analytics: An Hour A Day.Besides that, Avinash is a ...

With a wink and a nod you are ready, finally, to crack open your Web analytics tool and do something of business value with it. OK, I’ll concede the above five steps are not easy.

In short, Web 3.0 is a big step forward in community-building that could improve how we deliver and pay for healthcare. At the heart of Web 3.0 lies a system of distributed ledgers, commonly known ...

Effective use of analytics 2.0 capitalizes on current customer behavior with automated responses that happen in real time, not after the fact, when the information may no longer be relevant ...

Firms of various sizes can make the shift to analytics 2.0 by engaging in three broad activities: Attribution: quantifying the contribution of each element of advertising Optimization: using ...