Banks and credit card companies earn high scores for their mobile apps and websites in new J.D. Power studies, but they're also becoming virtually indistinguishable.

Introduction A mid-year brand review is an important exercise that helps organisations to evaluate their performance, realign ...

This white paper explores strategic approaches for integrating AI technologies across government services by addressing key ...

University students have limited spending money and their schedules are packed. Many are adapting to new lifestyles on campus ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

Cybersecurity solutions that are too complex or obstructive may be bypassed by users, weakening the very defenses they aim to ...

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users ...

Data management firm Komprise emphasizes the importance of restricting sensitive data from generative AI and monitoring for ...

Big Chicken uses Ovation to identify system-wide issues and improve the guest experience across its growing franchise network ...

5. Feedback is a marketing goldmine Your customers are your best advocates. Positive feedback, especially in the form of testimonials or reviews, is a powerful marketing tool. It builds credibility ...