Roblox players loading into Walmart Discovered will now see a new storefront showcasing a small number of virtual items that represent real, physical products.

Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered.

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...

Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 ...

Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy brands ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids ...

Another big company has made its mark on Roblox. Find out what Walmart is offering with its new pass here!

Walmart Inc. released two sites on Roblox Corp.'s "metaverse mega-platform" Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has ...

Walmart is playing a long game to build generational brand loyalty. Why it matters: The retailer is investing in immersive commerce like a virtual store called Walmart Discovered geared toward ...

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.