Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy brands ...

Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids ...

Walmart says the new experience was designed based on user feedback, where they learned players were seeking easier ways to discover virtual items and Roblox experiences. Walmart Discover can be ...

Walmart Inc. has made its first move into the metaverse. The retailer unveiled two immersive experiences Monday on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and ...

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Walmart Inc. released two sites on Roblox Corp.'s "metaverse mega-platform" Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has ...

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Walmart is playing a long game to build generational brand loyalty. Why it matters: The retailer is investing in immersive commerce like a virtual store called Walmart Discovered geared toward ...

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play ...

A rep from Walmart had this to say in a statement: “Like all previous launches on the platform, including real-world commerce, the pass was built in collaboration with and for the Roblox community.