Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech ...

Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy brands ...

Walmart says the new experience was designed based on user feedback, where they learned players were seeking easier ways to discover virtual items and Roblox experiences. Walmart Discover can be ...

Walmart Inc. has made its first move into the metaverse. The retailer unveiled two immersive experiences Monday on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and ...

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play ...

Metaverse mania. Walmart worked closely with Roblox on audience insights, trying to cater the design of Walmart Land to the 17- to 24-year-olds who make up the gaming title’s fastest-growing ...

Walmart’s marketing chief William White, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond. He said that the experiences are designed ...