With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and marketing dollars on a large, captive audience. But according to a new report ...

Video game ads during the big game are no exception, and developers and publishers have put out some real standout commercials during the Super Bowl over the years.

Video games are commonplace today, with an estimated 50% of US households alone owning at least one video game console. But ...

Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

The C button is all about GameChat, a new Switch 2 feature that looks a lot like Discord video chat.

Amazon has started selling AI video ads. What does this mean for digital marketing? Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans ...

Video game performers to go on strike SAG-AFTRA has called a strike of all video game work produced under the union’s Interactive Media Agreement.

YouTube is now hiding the 'skip' button whenever ads are playing, and users don't want it.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Here’s how: Go to the Amazon Prime Video website, click your profile icon in the top-right corner of the page, then click Account & Settings. Click the Go Ad-Free button.