In today's installment, I want to help you go from analytic-based insights—which is way ahead of the curve for most testing plans—to the rarefied air of understanding visitor intent. Intent is at the ...

Phone calls remain “critical” in senior living’s relationship-based sales process, making call optimization essential in gaining a competitive advantage, according to an industry benchmark report.

Optimizing customer acquisition for 2025 and beyond hinges on a core mantra: delivering the right message at the right moment ...

In the fast-moving app world, where user acquisition costs spiral upward and retention rates plummet faster than a poorly designed onboarding flow, one discipline has quietly emerged as the secret ...

Retail media networks are evolving fast. Here's how DoorDash Ads is helping shape the future of retail advertising through ...

One professional who has spent the last several years at this intersection is Pavan Mullapudi, an applied science leader who ...

Transform your law practice’s online presence with expert strategies from a legal marketing firm that enhance authority and ...

Lily AI Launches Solution to Optimize Product Content for Algorithmic and Generative Engine Discoverability ...

"Analytic Partners brings 25 years of expertise in understanding what CMOs need from measurement, including capturing the incremental impact of marketing," said Nancy Smith, President and CEO of ...