In times of uncertainty, a lot of brands go dark—slashing budgets, putting campaigns on hold and pulling back from the market ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Kristopher Kitz has joined Tucson, Ariz.-based Carondelet Health Network as market chief strategy officer, according to a Facebook post. Mr. Kitz told Becker’s he began the role June 9. His ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...