AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab's new video ad ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

The Trade Desk (NASDAQ:TTD), a leading independent demand-side platform (DSP) in the programmatic advertising space, continues to navigate a rapidly evolving digital landscape. With a market ...

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

In a report released today, Youssef Squali from Truist Financial assigned a Buy rating to Trade Desk (TTD – Research Report). The company’s ...

In this article, we are going to take a look at where The Trade Desk, Inc. (NASDAQ:TTD) stands against the other tech stocks. In an industry known for hedge fund managers who focus on unique ...

Months after it announced it would be entering an entirely new category, Ventura-based The Trade Desk is continuing its trend of doing things it hasn't normally done over the past decade to continue ...

Jesse D. Garrabrant/NBAE via Getty Images The NBA trade deadline on Feb. 6 is drawing closer with the Phoenix Suns making yet another deal, this time for three future first-round draft picks.