Brand identity is a crucial part of building any sports team, but especially in the NHL, where many fans rightfully treat their jerseys as sacred. Every team ha ...

When NASCAR racers are on track, they might be burning rubber and grinding and bumping hard to steal spots, living on the ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

BOTTOM LINE: A game after shutting out San Diego FC 1-0, Toronto plays Nashville. Nashville is 8-1-3 at home. Sam Surridge leads the third-ranked scoring team in the Western Conference with 16.

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex ...

The pattern on the sleeves which matches the trim on the inside of the jersey is the best part of the Orioles' City Connect jerseys. Otherwise, they're just a black alternate jersey. A clean one at ...

I was convinced I hated the Portland Fire’s new logo. I didn’t think it was great to take the city’s most precious symbol and light it with a match. I thought the flaming rose that the team called ...

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

The WNBA's return to Portland has been years in the making, but there are several more steps that the team will need to take ...

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new ...

Alonso Coello and Tyrese Spicer each scored to help injury-depleted Toronto beat the Portland Timbers 3-0. Toronto (4-10-5) snapped a five-game winless run (0-4-1) at home. Before Saturday, it had ...