Love.In 1988, I had recently started the Ph.D. program in Marketing at Northwestern (AKA Kellogg) and was fortunate enough to take a course with marketing legend Professor Philip Kotler.

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. The ...

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Performance marketing isn’t just about data, it’s about understanding human behaviour. That’s why top marketers in the performance space draw insights from psychology’s pioneers, Maslow ...

Why it works: The psychology of escapism. To understand why escapist marketing is so effective, it helps to look at the psychology behind it. One explanation comes from construal level theory, a ...

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times Published: June 26, 2025 12:41pm EDT. Eugene Y. Chan, Toronto ...